Product
Through color and material,giving form to a worldview.
The jewelry brand MEGUMI HARUNA,
KATAKAMUNA Jewelry, Penshugen,
the original speaker Air White, and more
Produce / Japan Development
PEN SHUGEN
From Taiwan to Japan.Creating a new story for a product.
As Amoa Japan Inc., I produced the Japanese business of “pen shugen,” a hair care and cosmetics brand from Taiwan.
Along with bringing the appeal of products born in Taiwan to Japan, we also worked on developing new products in Japan.
One of them is a laundry wash that focuses on the hydrosol produced in the process of making tea tree essential oil.
Then, adding the new experience of “scent” to that product, a product unique to Japan was born: “Laundry Wash Scented with the 12 Zodiac Signs.”
Inspired by the themes of each of the twelve zodiac signs and by Greek mythology, we created twelve scents with a perfumer, tailored to Asian olfactory preferences. Ahead of its release in Taiwan, it went on sale in Japan on November 19, 2022.
From choosing a scent,
to sensing who you are today.
We layered different elements—scent, story, and the zodiac—onto “laundry,” an everyday act, and developed it into a new product experience.
In December 2022, in-store sales began at E SALON LUCUA Osaka. It was later featured on the TV program “Girls Happy Style.”
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Art & Jewelry Records
FROM STONES, TO FORM.
Born from stones:
a record of forms.
From the jewelry brand MEGUMI HARUNA,
to an art event in Izumo,
to the New York exhibition of KATAKAMUNA Jewelry.
- 202412.5
KATAKAMUNA Jewelry / NEW YORK
Held “KATAKAMUNA: The Harmony between all living things” at Jewell House in Manhattan, New York. As KATAKAMUNA Jewelry’s first exhibition in the United States, it introduced the jewelry together with Katakamuna art. After the opening reception on December 5, it continued as a gallery exhibition.
- 202111.19–11.30
REMOTE KAMIARIZUKI / KOBITO KAMISAMA
Concept & Art DirectionConceived and planned, as art director, the art event “Remote Kamiarizuki ― Meet the Kobito Kamisama at Inasa Beach,” a new way to experience Izumo’s Kamiarizuki. With Izumo as the main venue, connected to Tokyo and Fukuoka, the event used video and QR codes to let visitors meet the “48 Kobito Kamisama,” little gods inspired by the deities of Japanese mythology. A collaboration with illustrator Gaku Igarashi, it opened the world of myth into contemporary expression. In Fukuoka, it was also held at Daimaru Fukuoka Tenjin.Daimaru Fukuoka Tenjin event page ↗
- 2015–2025
MEGUMI HARUNA / DEPARTMENT STORE POP-UPS
Pop-up shops at department stores including Shinjuku Takashimaya, Matsuya Ginza, and Tobu Ikebukuro, bringing MEGUMI HARUNA jewelry to many people through department stores.
- 20153.4–3.17
MEGUMI HARUNA / SHINJUKU TAKASHIMAYA
Opened the limited-time shop “What’s Your Color?” on the 2nd floor of Shinjuku Takashimaya. Alongside the jewelry, it suggested colors and gemstones suited to each person, based on the principles of Jyotisha (Indian astrology). It was the brand’s first department store presence, born from its showing at rooms29.
- 2014December
MEGUMI HARUNA / Kesher Shalom OMOTESANDO
MEGUMI HARUNA began to be carried at Kesher Shalom in Omotesando. A debut event for the brand ran throughout December, with the designer in the shop in person on the 1st, 6th, 19th, and 20th.
- 20149.9–9.11
MEGUMI HARUNA / rooms29
Exhibited as the jewelry brand MEGUMI HARUNA at “rooms29,” a joint exhibition organized by H.P.FRANCE. Presenting the brand’s worldview at an event attended by buyers and media from Japan and abroad led to the later department store presence.
