Direction
Building a worldview from its structure.
Web and art direction, running a jewelry brand, and service design at an IT startup.
I work with brands and companies to bring sound, visuals, words, and space together into a single experience.
Projects
Art Direction / ProduceIzumo
KAMIGOTO HOUSE
Set in Izumo, KAMIGOTO HOUSE was born as a place where space, nature, art, sound, and people meet.
From the spatial concept to the objects placed there, the colors and materials, and the way light enters, I am involved in every part of its production and art direction.Produce2020–
MAMMA MIA IZUMO
A shop in Izumo, produced for my mother.
I was involved from shaping its worldview, and the original speaker Air White is sold here too.Idea / Art Direction2021
REMOTE KAMIARIZUKI / KOBITO KAMISAMA
I conceived “Remote Kamiarizuki,” an art event that lets people experience Izumo’s Kamiarizuki—the month when the gods are said to gather in Izumo—from anywhere in Japan.
Through QR codes appearing in footage of Inasa Beach, visitors meet the “48 Kobito Kamisama,” little gods inspired by the deities of Japan.
Inspired by the culture I saw in India of keeping a favorite deity close by, I wondered whether Japan’s gods could be portrayed in a more familiar, lovable form, and created the 48 deities together with artist Gaku Igarashi.Read the story behind it (note) ↗The event at Daimaru Fukuoka Tenjin ↗
Produce / Japan Launch2021–
pen shugen
Producing the Japan launch of the Taiwanese cosmetics brand pen shugen.
Sharing founder Pen Shugen’s belief in “cosmetics that consider the global environment and coexist with it,” Amoa Japan serves as the brand’s authorized distributor in Japan.
In 2021, we introduced “Serenity,” a hair care trial set, through crowdfunding.
In 2022, we launched “Laundry Wash Scented with the 12 Zodiac Signs,” a laundry detergent that uses tea tree hydrosol—once discarded as a by-product of essential oil production—in place of purified water. Each sign was given a theme drawn from Greek mythology, and the twelve scents were created together with a perfumer.More on the Product page →Official online shop ↗Hair care “Serenity” ↗The 12 Zodiac Laundry Wash ↗
Jewelry2024
KATAKAMUNA Jewelry / NEW YORK
Held “KATAKAMUNA: The Harmony between all living things” at Jewell House in Manhattan, New York. As KATAKAMUNA Jewelry’s first exhibition in the United States, it introduced the jewelry together with Katakamuna art.
For Brands & Companies
We welcome inquiries about sound and space design, creative direction,
introducing crystal bowls, and more.